Youre part of the faithful, and we appreciate your readership and your fandom.
Their last impression of Spider-Man was in the turgidThe Amazing Spider-Man 2.
They dont know thatAndrew Garfieldis done with the character.
They dont know that Marvel and Sony are rebooting the franchise.
From a marketing perspective, it makes sense to show him in some capacity.
But is that the barrier for someone whos on the fence about buying a ticket?
Image via Sony Pictures
How much is Spider-Man worth from a marketing perspective?
Once youve seen him, thats it, and thats all you get.
Does he get more people into the theater?
Image via Sony Pictures
Sure, but I dont know how to make a firm calculation on that.
DoesntCivil Waralready sell itself by being a huge superhero fight, and by turning beloved characters against each other?
How much does a brief glimpse of the new Spider-Man tip the scales?
For the fans, imagine getting your first glimpse at a new Spider-Man completely free from expectations.
And its even better for non-fansthe people who dont know Spider-Man is inCivil War.
Theyre just watching the movie and all of sudden your friendly neighborhood Spider-Man shows up.
You have to pay money and go to the theater to see the return of Spider-Man.
Sadly, this is probably a pipe dream.
No one, not even the wall-crawler, can escape Disneys web of marketing.
