The release strategy that A24 has deployed forThe Brutalistcan be studied for its perfect execution.

This weekend, the film continued its excellent run with renewed energy, having recentlyearned 10 Oscar nominations.

That being said, the movierecently attracted controversyfor its alleged use of artificial intelligence to enhance certain aspects.

Adrien Brody and Guy Pearce in The Brutalist.

Image via A24

The Brutalistpremiered at the Venice Film Festival, where itearned excellent reviews.

A24 debutedThe Brutalistin just five locations, earning the year’s best per-theater average.

The movie was subsequently expanded into eight locations, followed by 68, and then 338.

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The Brutalist follows visionary architect László Toth and his wife Erzsébet as they flee Europe, aiming to rebuild their legacy in modern America. Their journey takes an unexpected turn when a mysterious and wealthy client alters the course of their lives, intertwining ambition with the challenges of a new world.

In its first weekend of wide release, it played in over 1,100 locations across the country.

This weekend, the movie was expanded into more than 1,600 locations nationwide.

The positive reviews and Oscars attention cemented its appeal.

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you could watch the film in theaters, and stay tuned to Collider for more updates.

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The Brutalist