As the protagonist,Don Draper gets plenty ofMad Men’sbest lines.

14"Youcant."

However, that doesnt prevent him from getting a damning last laugh.

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As cool as ever, Don specifies Youcant before exiting.

13"Did you enjoy ze Fuhrers birthday?"

12"Thats what the money is for!"

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11"This never happened.

It will shock you how much it never happened."

The truth was revealed in the seasons fifth episode, The New Girl.

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10"There is no big lie.

There is no system.

The universe is indifferent."

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9"I’m glad this is an environment where you feel free to fail."

8"You want some respect?

Go out there and get it for yourself."

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7"What is happiness?

It’s a moment before you need more happiness."

As such, his pursuit of happiness is unending and only ever momentarily satisfied, always quickly squandered.

A sweaty and drug-ailed Don Draper (Jon Hamm) stands in the doorway of his apartment in ‘Mad Men’ Season 6, Episode 8 “The Crash” (2013).

Image via AMC

Could Don ever be truly happy permanently?

By his rationale, can anyone?

All that is sure is the line makes for one hell of a great quote.

Don Draper (Jon Hamm) sits on the couch with stoned beatniks in ‘Mad Men’ Season 1, Episode 8 “The Hobo Code” (2007).

Image via AMC

6"You are the product.

That’s what sells."

He emphasizes his point with a Valentine’s Day card thathis daughterKiernan Shipka’s Sallymade for him.

Roger Sterling and Don Draper walk through a messied office

Image via AMC

Don uses his outlook to manipulate potential buyers; of that much, there is no doubt.

Still, his understanding of what people truly want always made him compelling and surprisingly honest in that pursuit.

Sitting in a white shirt and tie in his office, Don Draper (Jon Hamm) looks aggrevated and bemused as he argues with an employee in ‘Mad Men’ Season 4, Episode 7 “The Suitcase” (2011).

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Don Draper sits in a dimly lit ward wearing a light brown coat in ‘Mad Men’ Season 2, Episode 5 “The New Girl” (2008).

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Don Draper stands in a quaint bedroom with several lamps on, giving an intense look to someone as he speaks.

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Don Draper (Jon Hamm) sits at his desk in ‘Mad Men’

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Don Draper (Jon Hamm) stands in his officer talking to Peggy Olson (Elizabeth Moss).

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Don Draper looking at something off-camera in Mad Men

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Don Draper addresses Peggy Olson in ‘Mad Men’

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Jon Hamm