Last night, Sony Pictures released anew trailer forThe Amazing Spider-Man.A We should no longer trust trailers to be just trailers.A New policy: when it comes to blockbuster movies, watch the trailer in HD and then go through frame-by-frame for a hint of a viral campaign.A That may sound crazy, but that’s what you had to do if you wanted to catch the beginning of the viral campaign forThe Amazing Spider-Man.Hit the jump for more.AThe Amazing Spider-Manopens in 3D on July 3rd.For moreSpider-Mancoverage:the new trailer,over 25 new images,our recap from the footage shown at theSpider-Manpreview event,anda gallery of all the images released thus far.Near the end of the new trailer, you’re able to make out the faint words “Mark of the Spider-Man”.A If you go to the address “markofthespider-man.com”, you’ll hit a website with theAmazing Spider-Manspider-logo and six screens filled with static.A There may be a way to proceed from there, but I’m no good at viral campaigns so I don’t know.A Maybe there’s a way to go forward, or maybe we just have to keep an eye on this site until something happens.A Either way, there’s a viral campaign going down forThe Amazing Spider-Manso it may be time to start paying attention to your spider-sense.Here’s the official synopsis forThe Amazing Spider-Man:
The Amazing Spider-Manis the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field).
Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today.
Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets.
As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parentsa disappearance a leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his fatheras former partner.
As Spider-Man is set on a collision course with Connorsa alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.